During my Bachelor, I had the opportunity to go on an exhange period to a partner University of TU/e.
I chose Singapore (NUS) because of it’s elegance, striving mindset, International reputation and interesting courses at the faculty of Industrial Design (ID) NUS. Next to that, I was able to travel around Asia, meet a lot of people and experience many great activities in Singapore.
Singapore is well-known for it’s diverse culture and therefore offering many inspiring landmarks, museums, neighbourhoods and parks.
During the exhange semester, I visited a lot of these insightful places and activieites. Especially doing so with people I met at the NUS campus and other people in Singapore turned out to be very interesting because of the different backgrounds and persepctives.
Designerly thinking and technology were key points within the ID NUS coures. Having a strong interaction and learning goal in class, next to in-class group assignments and related field trips to business, the courses had a great focus on creating a personalized way of designing in addition to be able to communicate with other designers and specialties. One the courses focussed on the very details of materials and finishing. Another course analysed high-fidelity processes like welding and fiber modification and inculded a group project competition of a self-driving car.
I really enjoyed a branding & storytelling course, where I analyzed the heritage and marketing strategy of a own-selected brand. Here, I re-branded the cycling company “Dutch-ID” for a new target group, whilst maintaining their core values.
Additively, I created an own brand with a strong branding and storytelling focus; “Flowt”. This brand made pool/water toys and accessoires for kids and thus had a joy- and playful theme, logo, style etc.
